Making And Keeping Friends

A lot of people hold back on networking because they have this mental inhibition affiliated with it. They consider that networking is something quite down-market; that it's the worst sort of publicity that can be generated for any commercial venture.
 
The question is: what do you do about it? When you're networking, you're reaching out to individuals. It is right that 8 out of these 10 people may not be interested in what you're trying to say, but there might be 2 who will lend you an interested ear and will actually find that what you're saying may be beneficial to them.